The Joy Of Specs: amplifying your automotive content
Do you need accurate, rich and UK-centric car information, but aren’t sure where to look? Then you’ve found what you’ve been looking for – The Joy of Specs is the one-stop shop for bespoke automotive information packages.
Whether you’re producing engaging editorial, captivating content for press packs or want to affirm your authority among automotive YouTubers, including contextualised car-related facts and statistics that are unlikely to appear by trawling online searches will give your work deeper credibility and differentiation.
All the information you need exists, but only a fraction of it is on the internet – I know where to find what’s not been digitised.
Integral to all my services is complete client confidentiality – all work is undertaken as though I have signed an NDA.
Frequently requested services are described below, but as each project is tailored to your needs there are no constraints in terms of what I can offer, so let your imagination flow.
Model timelines
All too often generic European or global model timelines are produced that bear little relation to the UK. Let’s chat about solutions that perfectly mark key model anniversaries.
Historic specifications
Struggling to find consistently reliable sources to track changes in car specifications, knowing they can’t all be right? My archive will contain exactly what you need and more besides.
Historic pricing
Isn’t it frustrating when various print and online sources rarely agree on historic ‘new’ car prices? Find out why automotive PRs contact me when they need to know a definitive answer.
Fact-checking
Even when you’ve diligently checked with other sources, errors spotted post-printing are especially frustrating. I can ease that stress with my verification service.
Outsourcing
Finding the time to do everything in a busy press office can be challenging, so why not outsource tasks, such as specification sheet creation? I’m a reliable, rapid alternative.
Editorial creation
With over a decade of experience writing car news, features, first drives and deeper reviews for print and online titles, I can easily step in to fill an editorial position on a freelance basis.
Recent car reviews
A repository for cars I’ve recently reviewed:
Anecdotal references
It’s fine me saying all this, of course, but what do other people say about my work? Well, given the usual confidentiality involved, I’ll simply share a couple of anecdotal references which are in the public domain:
In the introductory chat of episode 41 of Autocar’s My Week in Cars podcast between Matt Prior and Steve Cropley, comment is made to the effect of ‘the thing is, Keith Jones knows everything – and if he says it, I bow to what he says’
After fact-checking Richard Porter’s Boring Car Trivia book series, the most recent edition lists me on the acknowledgements page under a seraprate heading of ‘Eagle Eyes’.
The Joy Of Specs 